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Google Ad Grants Online Marketing Challenge

Deadline: 25 December 2018.

Online Marketing Challenge (OMC) is a unique opportunity for students to get real-world experience creating and executing online marketing campaigns for real nonprofits using a $10,000 USD monthly budget of in-kind Google Ads advertising credit through the Google Ad Grants program. This global academic program brings two worlds together, partnering students and nonprofits, to support digital skill development and drive positive change around the world.

OMC is a tool for bringing marketing theory to life by engaging students in a hands-on learning experience that gives them the opportunity to:

  • Gain valuable business, marketing, analytical and consulting skills through a practical experience
  • Contribute to a meaningful cause while learning from real organizations
  • Collaborate effectively in a professional group setting
  • Build a true relationship with a client and make a real-life impact
  • Gain exposure to the digital marketing landscape using real money on a live advertising platform
  • Build tactical skills that are in high-demand on the job market

The Challenge is open to higher education students from undergraduate or graduate programs, regardless of major. Students must form teams of 2-5 members and register under a verified faculty member, lecturer or instructor currently employed by an accredited higher education institute.

Google will partner student teams with select nonprofits that are a part of the Ad Grants program and have opted in to participate in the Challenge.

Using the free Google Ad Grants Google Ads advertising budget — up to $10,000 USD per month — student teams develop and execute online advertising campaigns over the course of at least 4 weeks to help drive conversions for their nonprofit partner.

Deadline for Fall 2019 admission: 25 December 2018

(AAT)

[Boletín SIUN 418, 29/30 de noviembre de 2018]

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